We wake up a woman’s inner confidence so she may pass it on to others by designing mindful bodywear, that brings technology and sensuality into a strong relationship.
INTERVIEW WITH FOUNDER AND DESIGNER AGATHE D. MUFFERT
WHAT DOES THE NAME OPAAK STAND FOR?
The name is inspired by the German word ’opak’, a word that means the opposite of transparent. To the outside it may give a sensation but nothing else, so it keeps a secret which I feel is precious and powerful. The word is a gentle reminder to be confident from the inner, to be aware about one’s intuition and beauty.
WHO IS THE OPAAK WOMAN?
The Opaak woman likes her luxury understated. I design for her who looks for comfort, but never at the sacrifice of style. The main inspiration for all collections comes from female personalities I meet and who catch my attention. I am inspired by sophistication and a strong sense of self. When I design I imagine how these women would combine Opaak by integrating it into their own individual style. The Opaak woman plays with what she knows. She can not be described in a stereotype and there is no need to put one’s finger on a specific age.
WHAT IS YOUR DESIGN SIGNATURE?
For the design I allow myself a creative freedom with a good dash of audacity. Our bodywear breaks with classic lingerie parameters and we often refer to Ready-to-Wear inspired silhouettes. Opaak is reduced in colour and embellishment, with focus on structures and smart textiles. I want to highlight a technical brand aesthetic with intelligent sensuality, always in consciousness of the female form. The architectural designs are ranging from Avant Guard to daily lingerie, carefully dissected to enhance comfort and movement.
WHAT MAKES OPAAK A CONSCIOUS BRAND?
We are committed to operate and grow a social and sustainable business. With our product offering we introduce durable and smart design in slow season manner with a steady focus on daily functionality. In our work we give women an empowering stage, centering their many facets as inspiration in our visuals. Surrounded by abundance we want to create thoughtfully and with transformation in mind. We believe high quality clothing will still have an important place in a sustainable world. With Opaak we want to be a catalyst for this mindful kind of transformation.
WHAT MATERIALS ARE USED?
Opaak is paying special care to operate ethically and with sustainable supply chains. All materials are sourced from certified European partners mainly from Italy, Germany and France. Ranging from regenerative and recycled materials to GOTS-certified organic cotton, Opaak continually researches innovations within a toxic-free, eco-friendly material industry to strike a balance for a sustainable and vegan product offering with uncompromised design and quality.
HOW DO YOU APPROACH THE PRODUCTION PROCESS?
We work with a luxury manufacturer in the North of Romania known on the market as a local specialist and supplier of highly-qualified services in the field of lingerie, corsetry, swimsuits and light garments. The company was founded in 1996, operating on 5000 sqm and having 150 employees. It is present on the BSCI platform (Business Social Compliance Initiative) that analyses social issues related to product, work quality and safety. Up to today it has been one of the top 3 companies in this field. The factory is following EU legislation regarding ethical, social and environmental standards. Our small creative team is working from the Duesseldorf based studio in a very close collaboration with this manufacturer and their in-house experienced pattern department. This is including visits in the factory, fitting appointments, prototyping and regular quality control.
WHAT DO YOU LOVE ABOUT LINGERIE?
A good fit and perfect suitability, experiencing how a product truly hugs your body and chooses you as a wearer, is a very enjoyable feeling. I am convinced that the choice of our lingerie affects our well-being. It is also about entering an inspiring universe around a brand by choosing its name for your personal wardrobe. I enjoy the recent underwear as outerwear movement. It is about combining bodywear with your outfit and literally expressing your personality from top till toe and throughout all layers. I like how lingerie can navigate the direction of an outfit statement. Receiving a compliment on underwear is incomparable, it is intimate, attracting and mysterious. We love to transport all those feelings with Opaak.