We wake up a woman’s inner confidence so she may pass it on to others by designing mindful bodywear, that brings technology and sensuality into a strong relationship. We do this by introducing new timeless designs in a slow season manner, focusing on innovation and quality. Opaak is made to last beyond seasons. Each collection offers essentials for the modern wardrobe, while celebrating the versatility of today’s womanhood through art and photography. Mixed with elements from Ready-to-Wear, Opaak’s pure design is based on a careful material and trim selection keeping function at the forefront. Paying special care to operate eco-friendly and ethically sustainable supply chains, we source all of our materials from selected European partners. They are ranging from regenerated or recycled textiles to GOTS-certified organic cotton, while we continually research innovations within the sustainable material industry.
OUR MISSION
SOCIAL RESPONSIBILITY
We believe that in order to make a positive sustainable impact in the fashion industry we also have to take care of each other. It goes way further than creating mindful bodywear. Behind every piece of lingerie stands a team of passionate people that deserve to be worshipped. Our small creative team is working from the Düsseldorf based studio in a very close collaboration with our manufacturer and their in-house experienced pattern department. This includes visits in the factory, fitting appointments, prototyping and regular quality control.
Our production company is female led, based in Romania and employs 90% female workers. They are present on the Business Social Compliance Initiative platform which analyses social issues concerning work quality and safety as well as product quality. Within this area they have always been one of the top 3 companies.
INTERVIEW WITH FOUNDER AND DESIGNER AGATHE D. MUFFERT
WHAT DOES THE NAME OPAAK STAND FOR?
The name is inspired by the German word ’opak’, a word that means the opposite of transparent. To the outside it may give a sensation but nothing else, so it keeps a secret which I feel is precious and powerful. The word is a gentle reminder to be confident from the inner, to be aware about one’s intuition and beauty.
WHO IS THE OPAAK WOMAN?
The Opaak woman likes her luxury understated. I design for her who looks for comfort, but never at the sacrifice of style. The main inspiration for all collections comes from female personalities I meet and who catch my attention. I am inspired by sophistication and a strong sense of self. When I design I imagine how these women would combine Opaak by integrating it into their own individual style. The Opaak woman plays with what she knows. She can not be described in a stereotype and there is no need to put one’s finger on a specific age.
WHAT IS YOUR DESIGN SIGNATURE?
For the design I allow myself a creative freedom with a good dash of audacity. Our bodywear breaks with classic lingerie parameters and we often refer to Ready-to-Wear inspired silhouettes. Opaak is reduced in colour and embellishment, with focus on structures and smart textiles. I want to highlight a technical brand aesthetic with intelligent sensuality, always in consciousness of the female form. The architectural designs are ranging from Avant Guard to daily lingerie, carefully dissected to enhance comfort and movement.
WHAT DO YOU LOVE ABOUT LINGERIE?
A good fit and perfect suitability, experiencing how a product truly hugs your body and chooses you as a wearer, is a very enjoyable feeling. I am convinced that the choice of our lingerie affects our well-being. It is also about entering an inspiring universe around a brand by choosing its name for your personal wardrobe. I enjoy the recent underwear as outerwear movement. It is about combining bodywear with your outfit and literally expressing your personality from top till toe and throughout all layers. I like how lingerie can navigate the direction of an outfit statement. Receiving a compliment on underwear is incomparable, it is intimate, attracting and mysterious. We love to transport all those feelings with Opaak.
